⚓ The Treasury

Tools for Building
a Customer Cult.

Two things you can buy without talking to us. One teaches you the psychology. One builds your offer with you.

Not sure which? Want to know why people buy in? The Blackbook ▸ Ready to build your offer? The Tribe Suite ▸
The Customer Cult Blackbook, a black leather-bound book with a gold eye-in-triangle emblem
The book · Digital, so you can read in the dark

The Customer Cult Blackbook

27 psychological secrets behind cults and cult brands. How humans are wired to buy, to belong and to follow the crowd, and how to use it so customers pay you and stay for life.

  • 11 Cult Branding secrets, to attract the right customers and repel the outsiders.
  • 6 Cult Experience secrets, to get customers using what they bought.
  • 10 Cult Bonding secrets, so they connect to you and each other and never want to leave.
  • Bonus: The Million Dollar Customer Cult. How Funk put all 27 into his membership.

For anyone who sells to humans and wants to know why they buy in

$27One dollar a secret
Get the Blackbook ▸
The Tribe Attraction Suite: Tribe Map, Siren Call Page, VSL Writer and Propaganda tools
The tool · Lifetime access

The Tribe Attraction Suite

Attract your first 100 paying believers. Fill in one Tribe Map and four tools turn it into the things you ship: your sales page, your VSL script and your posts.

  • Tribe Map. Your origin story in four beats, then eleven answers. Every other tool reads from it.
  • Siren Call Page. Your Skool About page, written from your map in seven blocks.
  • VSL Writer. A script you can film, in eight sections.
  • Propaganda. Post blueprints with the beats, the hooks and the caption.

For coaches building a paid community who want a tight tribe over a big audience

$99Once. No subscription.
Get the Suite ▸
Already have paying members?

Have Us Install the Culture.

Ninety days, done for you. Or learn to lead it yourself inside the Skool.

Apply for the install ▸