Buy in over buyers⚓Pay. Stay. Drink the Kool-Aid.⚓Right members over more members⚓Find your flavour⚓If it does not repel, it does not attract⚓Create what can't be copied⚓Name things. Do not describe them.⚓One member. One mission. One method.⚓Culture over content⚓
Buy in over buyers⚓Pay. Stay. Drink the Kool-Aid.⚓Right members over more members⚓Find your flavour⚓If it does not repel, it does not attract⚓Create what can't be copied⚓Name things. Do not describe them.⚓One member. One mission. One method.⚓Culture over content⚓
⚓ Cult Creators
Stop building “common communities”
Build a Customer Cult.
We use cult psychology to help community owners turn their members into believers who drink the Kool-Aid and buy in month after month.
Most communities are built like libraries, full of content that people rent and return.
No culture.
The Consumption Trap
When your community is built to deliver “value” instead of declaring a mission, it self-selects for people who leave the moment the content stops feeling worth the price tag.
Womp womp.
The Cult Creator Model fixes the root problem by building for the tribal wiring in the human brain.
The Founders
Who TF are “The Twins”
Two identical twin brothers who accidentally went deep on belonging.
We fell in love with marketing when we were 18 years old. Well, we fell in love with freedom and found marketing to be the model.
That was until it lied to us.
We thought success was at the bottom of another funnel.
It wasn't until we were fired from our biggest client that we burned the ships and decided to stop focusing on marketing, and start making our clients MORE MARKETABLE.
It's been almost eighteen years of figuring out what actually makes people commit to something, and pay long enough to buy us freedom.
What we found: it never was about the content. It was about belonging to something. The second you build for the tribal identity they hold in their head, transactions turn into transformations.
And what we know for sure: the best way to get MRR (monthly recurring revenue) is by getting monthly recurring RESULTS.
We work with creators building paid communities and help them turn members into believers: the kind who stay, who recruit, and who sometimes get the tattoo.
The Credo
We believe…
We believe the future belongs to those who can unify strangers at scale
We believe that the need to belong is the most powerful factor in business
We believe that all human behaviour stems from their identity, and if you can control an identity, you can control the behaviour
We believe that monthly recurring revenue requires monthly recurring results
We believe it is not about getting more NEW members but getting more PER member
We believe in the price tag on making the world feel something (sup Drake)
We believe in building something that can't be copied
We believe there's no bad days when you're doing what you love with the people you like
The Mission Map
The Method
Three phases. Nine steps. One Customer Cult.
1
Attract
Lure the right members
1 Tribal messaging to attract the right person
2 The sales page that converts them
3 The propaganda that pushes the traffic
2
Engage
Initiate them into your mission for results at scale
4 Indoctrinate them on your mission to get behaviour change
5 Get results at scale by turning the method into a step-by-step journey
6 Incentivize human behaviour with milestones and rewards
3
Retain
Intensify the cult bonding to keep them drinking your Kool-Aid
7 Increase similarity between the members so they feel like they belong
8 Increase significance so they get chemically addicted to the community
9 Increase status so they never want to leave and sacrifice who they've become
Proof
The Kool-Aid works
Funk
$1.2M
in 18 months
One member went from brand new to branded in 112 days. Yes, the tattoo.
Sara
$10K
in one week
Made $10K in one week when we created her mission-based offer. Then she relaunched her community up to 225 paying members, with 25% of them buying the new merch before even starting the new mission.
Deraj
3X
MRR on relaunch
Turned his membership-based offer into a mission-based offer and got 80 new members on relaunch, tripling his MRR.
His old members said the new community was “more potent.”
The Treasure
Join Us
Tier 1
Do It Yourself
$88/mo
Join the Cult Creators community and implement the model yourself.
Join the Cult Creators community and get unlimited access to The Twins and the Cult Creator AI tools, so you can move faster and let us help with the creativity of it all.
We install the system for you. Over 90 days our team of creatives does the thinking, strategizing, copywriting and systems creation behind your Customer Cult.
The tribal messaging
The offer and sales page
The classroom journey
The milestones and rewards
The cult bonding systems you run each week to scale your MRR
Funk
Sara