Attention: frustrated coaches responsible for selling their brilliance online

27 Psychological Secrets Behind Cults + Cult Brands

That let you penetrate the human mind, so customers want to give you their hard-earned money.

Marketing is hard.Ads aren't getting any cheaper.Stop guessing what people want.

Discover 27 proven secrets any online business can use to influence human behavior and persuade customers to pay you and to stay for life.

Steal the secrets · $27 ▸ One dollar a secret
The Customer Cult Blackbook, a black leather-bound book with a gold eye-in-triangle emblem

Digital book, so you can read in the dark

Where they came from

Steal the Cult Leader
Money-Making Secrets.

These hard-to-reach secrets were stolen from deep inside four places. All four understand how humans are wired, and how to use that to attract more customers who pay and stay for life.

  • 01Illegal cults
  • 02Infamous cult brands
  • 03Global movements
  • 047 and 8 figure online businesses
Times are changing

Modern Marketing Tactics
Don't Work. For Most of Us.

We spent almost ten years in online marketing trying to attract clients for high-ticket coaches. And it was hard.

We tested every corner of the internet. Websites and funnels. Copy. Ads. Webinars. SEO and reputation management. It's a thankless job that generates more stress than clients.

One day, after losing our biggest client, we had our “f*ck this” moment.

We stopped trying to become better marketers. We learned how to make businesses more marketable.

We knew there were “cult brands” out there that people wanted to throw their hard-earned money at. But we couldn't find a framework for recreating that cult-like customer loyalty. The cult branding content we could find didn't apply to the average online business.

So we created one.

We studied the psychological secrets behind cults and movements, the messaging and funnel stack behind 7 and 8 figure online businesses, and the community-building behind infamous cult brands. We found 27 core cult-building secrets you can apply to almost any online business to make it more attractive to your customers.

Secrets like

Eight of the Twenty-Seven.

Inside each of the 27 Customer Cult Secrets, you learn the psychological science behind how people work and how we're motivated to buy, to join in and to follow the crowd. As long as your customers are human, these secrets work for your business.

What you'll see inside

The Customer Cult
Blackbook.

We've broken the secrets into three sections, so you can apply them to your online business in order.

11secrets
Section one

Cult Branding

Attract and convert more of the right customers, and repel the outsiders who don't belong.

  • Origin Story
  • Brand Archetype
  • Shared Values + Beliefs
  • Stand for Something
  • Enemy
  • Attractive Result
  • Collective Identity
  • Transformation Journey
  • Methodize
  • Symbolism
  • Tattooable Logo
6secrets
Section two

The Cult Experience

The indoctrination secrets. Influence customer behavior so they use your products, show up in your community and become brand ambassadors.

  • Manufacture Hope
  • Manifesto
  • Indoctrination
  • Milestones
  • Incentives
  • Hierarchy
10secrets
Section three

Cult Bonding

Create chemical connection at scale, so they feel connected to you, build real relationships with each other and never want to leave the cult.

  • Cult Hub
  • Rules
  • Rituals
  • Mirroring
  • Verbiage
  • Gang Sign
  • Uniform
  • Signaling
  • Novelty
  • Significance
Bonus, because you've read this far

The Million Dollar Customer Cult.

The 7-figure case study. See exactly how we put all 27 secrets into Funk's failing membership site and turned it into a 7-Figure Brotherhood.

The book gives you the theory. This gives you the live example, secret by secret, so you can do the same in your business: attract more of the right customers, build a raving community and sell them anything.

112 days. Once we implemented these secrets, a member went from brand new to branded. As in, tattooed.

“These secrets have grown my membership to $124,282 and counting.”

Chandler Marchman

“My revenue almost tripled over the previous year.”

Cassidy Preston

“This ‘book’ gave me a creative high I've never experienced before. I'm buzzing with new ideas.”

Alexander Stoodley
Grab these secrets before your competitors do

Steal These 7-Figure Secrets for $27.

  • The Customer Cult Blackbook, a black leather-bound book with a gold eye-in-triangle emblem
    The book

    The Customer Cult Blackbook

    All 27 Customer Cult Secrets across Cult Branding, The Cult Experience and Cult Bonding. Digital, yours the moment you pay.

  • Bonus, included

    The Million Dollar Customer Cult

    How Funk implemented every secret inside his membership. The theory and the live example, side by side.

$27One dollar a secret. Bonus included.
The Standard Satisfaction Guarantee Hate the book and want ALL your money back? No worries. Reply to our email and we'll get you sorted ASAP.

Steal our secrets

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Questions? hello@cultcreators.com

Right now you might be thinking

Fair Questions.

Isn't this manipulative?

It can be viewed as manipulation, and in the wrong hands it can be. But if your product can help someone, it's your responsibility to get them to do what's in their best interest. Even if it means brainwashing them into using your products and services to better their lives.

Will I make a million dollars too?

As the “don't sue me” saying goes, results aren't common and it's up to you how you implement these strategies. Every business and every owner is different, which means every Customer Cult will be different, even in the same industry. We're confident you can increase metrics like number of customers, lifetime value and how active your community is. But we can't promise anything.

Does it work with offline, brick and mortar businesses?

We mostly hang out in the online business space, so we don't have results to report. But these secrets are based on human psychology. As long as your customers are human, you can apply them to your business.

Do I need my own business, or can I use this on my clients?

Before we had a book to sell, we implemented these secrets by co-building assets with entrepreneurs who wanted a customer cult. Most online businesses are lame and have nothing that lets them stand out, so you can work with them, or partner for equity, and build online products together. We're getting our 40th monthly payment from an online product we haven't touched in over three years.

Steal our secrets before they do.

Get the Blackbook · $27 ▸

Rick & Mike Tielemans